A forgotten doll from an ad campaign comes to life one night in the advertising agency and decides that it wants to be a star. Talent, the doll, decides that he will host a TV show. But to his dismay, he discovers that Itay Segev will host the show with him. Their relationship and interviews with child stars and kids who devote their time to good deeds are designed to prove to Talent that being a star cannot be a goal in life, and that only genuine altruism reaps rewards.

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